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Apple Pressured Into More Transparent App Store

November 20, 2014 — Apple unveiled their improved apps storefront. The company has significantly increased transparency for some of their most addictive and profitable applications by dropping the word ‘Free’.

Apple’s mobile games that allow for micro-transactions will now utilize the term ‘Get’ in lieu of a price, and games where applicable will brand a disclaimer that the game allows for in-game purchases.

Pressure from the Federal Trade Commission, U.K. Office of Fair Trading, and the European Commission has become overwhelming. The demand from governing bodies, pop culture, and regular gamers calling for an end to the robbery is causing companies the likes of Google and Amazon have to settle out of court with the Trade Commissions rather than forfeit their ‘Free’ logo for games.

Apple has stood tall and has refused to settle. As a landmark decision, they’ve instead began introducing the ‘Get’ button, featuring a description warning purchasers that there is incentive for in-app purchases. The people have been calling for a change, and Apple is stepping up to the plate.

It is no secret, people are becoming addicted to their mobile games in a way similar to gambling. There are studies suggesting that regulatory action needs to be put forth in order to properly address the addictive structure comprised in free-to-download models. Warnings and transparent titles upon purchase is an undeniable step in the right direction.

Source: Polygon

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Categories: Video Game News

Author:Paige Six

Blogger at coiledrose.wordpress.com. The Product Manager & Chief Operating Officer over at Another Castle. A Writer & Editor for Ladies of the Roundtable. Contributor to Aggressive Comix, Attack of the Fanboy, and so many more!

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One Comment on “Apple Pressured Into More Transparent App Store”

  1. 11/20/2014 at 7:46 PM #

    Reblogged this on Coiled 薔薇 Rose.

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